This is something I’ve been passionate about for a while. The general public is misinformed about a lot of scientific issues, but we really only have ourselves to blame. Our work is not over once we publish in an academic journal, we must also be vigilant about communicating our findings with the general public, in a way they can understand. We as scientists tend to surround ourselves with other scientists, both at work and outside of work, and it becomes all too easy to just ignore the anti-science propaganda, to roll our eyes and walk away from the pseudoscience. We have to do better than that. It’s a skill that doesn’t come naturally to many of us, but it’s a skill that we can learn, and we owe it to the general public – the tax payers who fund our research. Academics tend to adopt the mantra, “we must never stop learning,” but just as we must never stop learning, we must also never stop teaching.